Walmart and Johnson & Johnson Consumer Health team up with CareSource to expand community resources for black mothers in Georgia

BENTONVILLE, Ark.–(business telegram)–By Warren MooreVice President, Social Determinants of Health

As the father of four wonderful daughters, my wife and I have had the opportunity to make some incredible memories over the years. From attending their dance and athletic contests to playing video games and visiting national parks in our RV, I will always cherish the time we spent with my family and watch my girls grow into smart, courageous young women. I’ll take the opportunity to help. While these memories are fond, none can compare to the love that has been born in my heart forever. I can remember the joy I felt the first time they opened their eyes, their tiny hands holding my finger, their first feeding and seeing them crack their first smile – what a magical time !

For many people, their memories around birth are very different. One that many of us can only imagine in our worst nightmares. The United States is the most dangerous place to give birth in the developed world1, especially if you’re a Black woman, according to the March of Dimes. In fact, the Centers for Disease Control and Prevention (CDC) reports that black women are three times more likely to die from pregnancy or childbirth-related issues than Caucasian women., And there are many factors, including lack of access to quality healthcare, underlying chronic conditions, institutional racism, and implicit bias, that lead to these disparities. While the issue has plagued the entire nation, the University of Georgia reports that Georgia—home to the third largest black population in the United States—is the state with the second highest maternal mortality rate.

Since 1994, more than 30 labor and delivery units have closed in Georgia, and more than half of the state’s counties have no OB-GYN care or services.1, To address this issue in Georgia, we’ve teamed up with J&J Consumer Health, home to an iconic portfolio of consumer brands, and CareSource, a national nonprofit that addresses health equity and access to care. offers health insurance and innovative programs to expand on a joint commitment to improving maternal health. We are beginning with a multi-pronged pilot program in Georgia to address the communities in greatest need.

Knowing that there are many factors that contribute to the Black maternal health crisis in Georgia, we connected with community members, hospitals and community-based organizations to urgently address the most pressing issues. This pilot includes four pillars:

self-care support

We’re working with J&J Consumer Health to support CareSource’s Mom & Baby Beginnings program, available only to CareSource members, which provides access to products, education and health care tailored to Black women and all pregnant women. Offers an innovative range of maternity bundles of services.

high touch pregnancy care

An at-home pregnancy support online through georgiamamacare.com, where moms can use the platform to get their questions answered through one-on-one telehealth visits with care professionals, specialized classes and support groups.

healthcare professional education

Designed to empower health care professionals (HCPs) – including doctors, nurses, doulas, pharmacy technicians – to strengthen not only their clinical skills, but also their patient communication through CME Outfitters Maternal Health has gone.

health equity research

Our partners at J&J Consumer Health are supporting research led by the Morehouse School of Medicine’s Center for Maternal Health Equity to uncover the causes of health disparities among pregnant Black women and how we can help close the gap. How to leverage community resources.

These resources are now available to expectant mothers and healthcare providers throughout Georgia. If you are an expectant mother in Georgia and interested in the pilot program, please visit georgiamamacare.com.

We are committed to making a difference in the health and well-being of our communities, offering quality care to help our clients and patients live better and healthier lives in their communities. We look forward to learning from this pilot to potentially expand to more communities in the future.

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