Michigan Department of Health and Human Services Selects Philips to Improve Access to Critical Resources for Expectant Moms Through the Pregnancy+ Application

Cambridge, Mass. and Lansing, Michigan.–(business telegram)–to help connect pregnant and postpartum Michigan residents to support and assistance, the Michigan Department of Health and Human Services (MDHHS) has selected Royal Philips, (NYSE: PHG, AEX: PHIA), a global leader in health technology, to provide Medicaid-eligible families with access to the Philips Pregnancy+ mobile application. The Philips Pregnancy+ app is the most downloaded pregnancy app in the world with over 55 million downloads globally. It supports parents from the moment they discover it offering personalized content, expertly written information, as well as interactive 3D models to track baby’s development.

Philips has created a unique and personalized experience, and will provide access to the app for MDHHS Medicaid-eligible users, who account for 45% of all births in Michigan. MDHHS has worked with Phillips to make it easier for participants to access available state support programs.

Pregnancy+ is the state’s latest effort to improve access to care for expectant mothers and improve outcomes for them and their families. The app helps point users to other state programs, including Michigan’s Home Visiting Service, which provides information on maternal and child health outcomes, breastfeeding resources and support, RSV and flu information, mental health resources, as well as information for healthy moms. Has been shown to improve other assets. and children.

“MDHHS is excited to be able to offer the Pregnancy+ app to support Michigan families during this exciting time of their lives,” said Dr. Natasha Baghdasarian, Chief Medical Officer. “We want to make sure they are able to access the resources they need, and information about important topics including immunizations, hearing screening, breastfeeding, and other information designed to improve the health of mothers and children To know.”

According to the National Institutes of Health (NIH), the United States has the highest maternal mortality rate among high-income countries and is the only country where the maternal mortality rate among black women is increasing. Black women are almost three times more likely to die from pregnancy complications than white women. American women of reproductive age are also significantly more likely to have problems paying their medical bills or to skip or delay needed care because of the cost. The NIH pointed to the need for higher investment in the social determinants of health and access to an alternative perinatal workforce. Fortunately, MDHHS has many programs and informational resources to support pregnant and postpartum moms and families. They hope this initiative will help remove barriers to accessing care, such as race, ethnicity, insurance type and income, determined by the type of pregnancy/postpartum experience a person has.

“Addressing disparities is long overdue. Michigan is a trailblazer, taking steps to understand how it can best support and care for this community and innovative solutions to help ensure is embracing that they should get the care they need and deserve,” said Kimberly Mingo, vice president of government strategy at Philips. “Adapting our application to make it easier for Michiganders to access essential resources is a great first step in leveling the playing field.”

Philips has created a unique and personalized experience for Medicaid-eligible users in Michigan who opt-in, including a “TODAY” feed that delivers content relevant to the MDHHS program at specific points in the user’s journey, Will recommend tools and sign posting. It will also suggest MDHHS and other relevant content and resources, including in-depth pregnancy related articles developed by experts.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being and enabling better outcomes across the health continuum – from healthy living and prevention to diagnosis, treatment and home care. is concentrated. Philips leverages advanced technology and deep clinical and consumer insights to provide integrated solutions. The Netherlands-headquartered company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care. Philips will generate sales of 17.2 billion euros in 2021 and employ approximately 79,000 employees, with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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